Valentine’s Day Cards for Children’s Hospital
These Valentine’s Day cards were created as part of a multi-channel campaign for a children’s hospital and were featured across both the hospital website and email communications, with a focus on emotional clarity, inclusivity, and calm visual language. Each illustration is hand-cut from paper and designed to feel warm, approachable, and supportive across a wide range of ages and backgrounds.
Project focus
An institutional healthcare environment
Children of different ages and reading levels
Families and caregivers
Visual goals
No cultural or language barriers
Clear, non-overstimulating imagery
Emotionally safe messages
Progress
All artworks were created by hand using cut paper, emphasizing tactility, softness, and human presence — qualities that help balance digital-heavy hospital environments.
The Concepts
Concept 1 - Look What I Found
Simple character-based imagery
Easily readable without text
Gentle curiosity rather than emotional pressure
Concept 2 - Send Cute Love
Bold shapes and high contrast
Message reinforced visually with a non-text symbol
Designed to communicate kindness even without reading
Concept 3 - You Are My Happy
Universal gesture of care
Inclusive representation through abstracted forms
Calm, reassuring visual tone
Why This Works In A Hospital Setting
Does not rely on humor, irony, or references
Avoids visual noise or emotional overload
Supports moments of quiet connection
Feels appropriate for institutional use
The selected illustration was also featured in Cincinnati Children’s Hospital email campaign.
This project demonstrates an ability to work within sensitive contexts, balancing creative expression with responsibility, clarity, and care.
