CASIO BABY-G
BABY-G Global Social Media Illustration Content
The Brief
A series of playful illustrations and animations created for the Casio Baby-G global campaign. The goal was to create digital art for Baby-G campaign where are 4 REELS video (10-15sec) for Website and SNS (Instagram and Facebook) | Worldwide.
Role
Lead Illustrator Veronika Timokhina & Animator Creative by Rosalina Vasina.
Direction
Produced in collaboration with Bestimmung Creative, Tokyo.
The Result
A massive success on SNS, reaching a global audience with - 57.1 MILLION VIEWS on Instagram alone.
Deliverables
4 animated Reels for worldwide social media and web.
Paper-style illustration project created for Casio Baby-G, a global watch brand. The project explores bold color, playful form, and graphic storytelling inspired by the iconic Baby-G design language.
The illustrations were developed for digital and animated formats, combining hand-cut paper aesthetics with clean graphic structure suitable for brand campaigns, social media, and visual storytelling.
